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How much are missed calls costing your business?

Slide the four inputs below. We'll show you how much revenue your missed calls are quietly taking out of the business each year — and what it would take to recover it.

Your inputs

Drag the sliders to match your business.

25
A small UK practice typically takes 15–40 calls/day. A busy clinic or restaurant 60–150.
70%
Industry average for UK SMBs is around 70%. Out-of-hours pulls it down further.
35%
Most service businesses convert 25–50% of inbound. Higher-intent verticals (emergency trades, dental pain) convert higher.
£150
First-job value, not lifetime. Salons ~£60, plumbers ~£200, dental ~£250 NHS / £1,000+ private.

Your missed-call cost

Based on a 250-working-day UK year.

Revenue lost per year
£0
Per month
£0
Missed calls / year
0
If you recovered them with an AI receptionist
At £200/month for the Starter plan, the payback period would be — months.
Book a demo → or see the three plans

How to fix it

Missed calls fall into three buckets. Each has a different fix.

  1. Calls during opening hours that ring out. Usually because your team is on another call or with a customer. The simplest fix is a second line plus an AI agent that picks up overflow on the third ring. Most callers don't realise they've been re-routed.
  2. Calls outside opening hours. The largest bucket for almost every UK SMB. Evenings, weekends, bank holidays, and the half-hour either side of close. AI handles these natively because there's no human on shift to compete with.
  3. Calls that hit voicemail. Voicemail kills conversion. Industry data consistently shows fewer than one in five callers leave a message, and almost none ring back. Replacing voicemail with a live answer captures the lead while intent is hot.

For most UK small businesses, an AI receptionist closes the gap on all three at the same price as a few hours of part-time human cover. If you want to see the maths for a real call flow rather than a sliders model, the cost breakdown article walks through it pound by pound.

See your industry

A quick read on typical inputs by sector. Use these as defaults if you don't have your own numbers to hand.

Sector Calls/day Conversion Avg value
Dental practice30–6045%£250 NHS / £1,500 private
Salon / barbers15–4055%£45–£120
Restaurant25–9060%£80 cover
Plumber / electrician (trade)15–3540%£200–£600
Solicitor20–5025%£800+

Industry estimates compiled May 2026 from public benchmarks; treat as rules of thumb.

Recover the missed revenue.

15-minute demo, no slides — we walk through your call flows live and quote a flat monthly fee.

Book a demo → or see all three tiers